Privacy Policy
Last updated: 19 October 2026
This policy explains what personal data Alfia collects when you browse or buy from this store, why we collect it, who we share it with, and the choices you have. It applies to this website and to the orders placed through it.
Who we are
Alfia is a modest fashion label operated by [legal entity name], registered in Indonesia at [registered address]. For anything in this policy you can reach us at [privacy email].
What we collect
Information you give us
- Order details — name, delivery address, email address and phone number.
- Account details — your email address and password, if you create an account. Passwords are stored hashed; we never see them.
- Payment confirmation — the proof of transfer or reference you send us for a bank transfer. We do not collect or store card numbers.
- Correspondence — messages you send us about sizing, an order or a return.
- Marketing preferences — your email address, if you subscribe to our newsletter.
Information collected automatically
- Technical data — IP address, browser and device type, and the pages you view, used to keep the site working and secure.
- Cookies — described below.
Why we use it
- To process and deliver your order, and to contact you about it.
- To arrange shipping and let you track your parcel.
- To handle returns, exchanges and refunds.
- To maintain your account and order history.
- To send marketing emails, only where you have asked us to.
- To detect and prevent fraud, and to meet our tax and bookkeeping obligations.
We rely on performance of our contract with you for order handling, your consent for marketing, and our legitimate interest in running a secure and functioning store for the rest. We process personal data in line with Indonesia’s Personal Data Protection Law (UU No. 27 of 2022).
Who we share it with
We do not sell your personal data. We share only what is needed, with:
- Couriers — your name, address and phone number go to the carrier handling your parcel, such as JNE, so they can deliver it.
- Payment and banking — our bank, for transfers you make to us.
- Service providers — hosting, email delivery and analytics providers acting on our instructions.
- Authorities — where we are legally required to disclose information.
Cookies
Cookies are small files stored by your browser. We use:
- Essential cookies — to remember your cart and keep you signed in. The store cannot work without these.
- Preference cookies — to remember choices such as your sort order or filters.
- Analytics cookies — to understand which pages are used, in aggregate.
You can block or delete cookies in your browser settings. Blocking essential cookies will stop checkout from working.
How long we keep it
Order and transaction records are kept for as long as our tax and accounting obligations require. Account data is kept until you ask us to close your account. Newsletter data is kept until you unsubscribe.
Your rights
You may ask us to give you a copy of your data, correct it, delete it, or stop using it for marketing. Every marketing email also carries an unsubscribe link. Write to [privacy email] and we will respond within the period required by law. If you are not satisfied, you may complain to the relevant Indonesian supervisory authority.
Security
The site is served over an encrypted connection and access to order data is limited to staff who need it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Children
This store is not intended for children under 18. We do not knowingly collect their data; if you believe a child has given us data, contact us and we will delete it.
Transfers outside Indonesia
Some of our service providers operate outside Indonesia. Where data is transferred abroad we take steps to ensure it remains protected to the standard required by Indonesian law.
Changes
We may update this policy. The date at the top shows when it last changed, and material changes will be announced on this page.
Contact
[legal entity name]
[registered address]
[privacy email]
[phone number]